(Pet Life Radio, n.d.)I located this Pet Doctor advertisement that fit right in with my postings about my dog having cancer. Pet Life Radio is the #1 Pet Radio Network featuring pet podcasts with top pet professionals in the industry. The podcasts are about pet health and pet care featuring preventative pet medicine, pet pediatrics, senior pet care, emergency pet first aid, pet meds, pet insurance, pet dental care, pet food and pet grooming. The target audience would be pet owners.
This is an example of the rhetorical strategy of pathos because it addresses our emotions. Whether or not you are a pet owner, the image touches our heart: seeing a sick dog….so helpless. It is also humorous that the Golden Retriever is being soothed with a hot water bottle and temperature being taken, just as a human. How clever to use these breed as well. Golden Retrievers are a popular breed, which also reinforces pathos. What a great photo to advertise Pet Life Radio. It sure grabbed my interest.
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